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IL—005Notes
1 Maintaining a mix of old and new will be crucial to lending authenticity to this project, and to bringing a range of audiences and age profiles on board.
2 For consumers, the point is that by engaging with these businesses they are making a conscious decision to put their money where their mouth is and: “Join the club.”
3 You don’t have to be a member of the Hell’s Angels to wear a patch.
4 Enamel pins are another trendy accessory, perfect for animating a simple logo.
5 Tote bags are easy to print, easy to distribute/sell, and nod to more sustainable ways of shopping. They also will be popular with older and younger members of the community alike.
1 Maintaining a mix of old and new will be crucial to lending authenticity to this project, and to bringing a range of audiences and age profiles on board.
2 For consumers, the point is that by engaging with these businesses they are making a conscious decision to put their money where their mouth is and: “Join the club.”
3 You don’t have to be a member of the Hell’s Angels to wear a patch.
4 Enamel pins are another trendy accessory, perfect for animating a simple logo.
5 Tote bags are easy to print, easy to distribute/sell, and nod to more sustainable ways of shopping. They also will be popular with older and younger members of the community alike.
Project (5)
~ IndieLimerick
Background:
Historically, Limerick has a reputation as a merchant city, and today it’s home to a number of independent businesses.
Supporting independent businesses is a vital part of maintaining a city’s local colour, and plays an important role in fostering community amongst residents and business owners alike.
Challenge:
Support independent businesses in Limerick and show that Limerick is a wonderful place for entrepreneurs.
Solution:
A new brand with deep roots in its environment and one which offers tangible benefits.
Rationale:
Limerick needs to position itself as a strong supporter of indepedent business (both established and new), local suppliers, and a proponent of sustainable economies and social models. This should attract visitors and investors alike.
Execution:
The name for this brand will be IndieLimerick. This is a club you want to be part of, and by supporting the businesses and building relationships with local producers - you can.
IndieLimerick - Join the club.
This branding campaign would have several elements.
- A patch, enamel pin, and tote bag, all featuring the IndieLimerick logo, designed and made by local artisans, and sold in their own shops
- A window sticker
- A webpage (this could rest on Limerick.ie or host its own website)
- A video profiling local business owners
- A discount feature or “points system” where patrons of IndieLimerick businesses can reedem discounts by shopping within the network