katyfinnegan

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<channel>
	<title>katyfinnegan</title>
	<link>https://katyfinnegan.com</link>
	<description>katyfinnegan</description>
	<pubDate>Mon, 14 Apr 2025 13:35:11 +0000</pubDate>
	<generator>https://katyfinnegan.com</generator>
	<language>en</language>
	
		
	<item>
		<title>About</title>
				
		<link>https://katyfinnegan.com/About-1</link>

		<pubDate>Thu, 26 May 2022 10:55:13 +0000</pubDate>

		<dc:creator>katyfinnegan</dc:creator>

		<guid isPermaLink="true">https://katyfinnegan.com/About-1</guid>

		<description>About&#38;nbsp;
&#60;img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/c6cb7b8e5120075b30d05d56230c6bea142e3f895590f71c4ca4b7a82702d2ed/OCO-YAP-Workshop-Edited-2.jpg" data-mid="221123966" border="0"  src="https://freight.cargo.site/w/1000/i/c6cb7b8e5120075b30d05d56230c6bea142e3f895590f71c4ca4b7a82702d2ed/OCO-YAP-Workshop-Edited-2.jpg" /&#62;A good writer is someone who knows how to communicate clearly, a great writer is someone who can communicate persuasively. It’s not just about laying out the facts, but about distilling ideas in ways that feel surprising, personal and important.&#38;nbsp;
I have worked as a creative since 2016 and have experience across a wide range of subject matters and formats. This includes: brand
naming; messaging/tone of voice; straplines; campaign activations; scripting for video and radio; website copy; social media; research reports and policy briefs.&#38;nbsp;
Currently I work as a copywriter and account airector at Language, where I collaborate with national and international clients on strategy, messaging and evidence-based campaigning on purpose-driven projects. &#38;nbsp;
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		<title>Writing</title>
				
		<link>https://katyfinnegan.com/Writing</link>

		<pubDate>Mon, 14 Apr 2025 08:56:33 +0000</pubDate>

		<dc:creator>katyfinnegan</dc:creator>

		<guid isPermaLink="true">https://katyfinnegan.com/Writing</guid>

		<description>Writing&#38;nbsp;

Write City Chicago
Crossways
Vol. 1 Brooklyn
SpunOut
The Ogham Stone
Crannog
2 Meter Review
The Outpost
Idler
Abridged Magazine
Spread Zine
Gimp Girl (self-published)Frustrated Writers’ Group Vol. 1
Frustrated Writers’ Group Vol. 2
The Honest Ulsterman
Banshee
Puca Magazine
Salty&#38;nbsp;
From FWG Vol. 1, 2023:&#60;img width="1281" height="903" width_o="1281" height_o="903" data-src="https://freight.cargo.site/t/original/i/808fb1b58af277cc1edab91cad6f5e566f1867e587fb520c19c5bbba50d7c9eb/Screenshot-2025-04-14-at-14.31.17.png" data-mid="229768320" border="0"  src="https://freight.cargo.site/w/1000/i/808fb1b58af277cc1edab91cad6f5e566f1867e587fb520c19c5bbba50d7c9eb/Screenshot-2025-04-14-at-14.31.17.png" /&#62;&#60;img width="1281" height="903" width_o="1281" height_o="903" data-src="https://freight.cargo.site/t/original/i/9b658f5affddf3916473a60580094cf7a537d95196d4eeec84470f66bf4a9b0a/Screenshot-2025-04-14-at-14.31.29.png" data-mid="229768325" border="0"  src="https://freight.cargo.site/w/1000/i/9b658f5affddf3916473a60580094cf7a537d95196d4eeec84470f66bf4a9b0a/Screenshot-2025-04-14-at-14.31.29.png" /&#62;
</description>
		
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		<title>GameChanger</title>
				
		<link>https://katyfinnegan.com/GameChanger</link>

		<pubDate>Mon, 14 Apr 2025 13:35:11 +0000</pubDate>

		<dc:creator>katyfinnegan</dc:creator>

		<guid isPermaLink="true">https://katyfinnegan.com/GameChanger</guid>

		<description>&#60;img width="6667" height="3751" width_o="6667" height_o="3751" data-src="https://freight.cargo.site/t/original/i/a6e6fcef0f9413a9b3d0528e47e4234ab4c12f29c4c01a6c202e77ded4c040d9/Asset-4-_16x9-.jpg" data-mid="229768912" border="0"  src="https://freight.cargo.site/w/1000/i/a6e6fcef0f9413a9b3d0528e47e4234ab4c12f29c4c01a6c202e77ded4c040d9/Asset-4-_16x9-.jpg" /&#62;


	Campaign/ messaging
	

GameChanger is a programme aimed at raising awareness and action through sport to tackle domestic, sexual and gender-based violence (DSGBV). The programme is a partnership between Ruhama, the GAA and White Ribbon Ireland, supported by the LGFA and Camogie Associations. 
&#38;nbsp;
This is an ambitious programme of work to: encourage behaviours that support gender equality and respect of women;&#38;nbsp;challenge the societal culture of sexual violence, including sharing of pornography, intimate image abuse and sexual exploitation; and encourage men and boys to engage in active allyship to eradicate gender-based violence in society. To do this the campaign will leverage the enormous influence and goodwill associated with Ireland’s largest sporting organisation.


Hero videoWe worked with the project partners to develop a messaging strategy for this campaign, and activate via creative campaign materials. This was an in-depth process involving commissioned public attitudes research and extensive desk research (facts about GBV, policy approaches, international best practice and approaches to public communications on this issue). &#38;nbsp;
&#60;img width="6668" height="3751" width_o="6668" height_o="3751" data-src="https://freight.cargo.site/t/original/i/1365669d021498d502e757cc799f87c42042765d2e47aee1c76834af5a09521d/GameChanger_QuoteLouise_16x9.jpg" data-mid="229768947" border="0"  src="https://freight.cargo.site/w/1000/i/1365669d021498d502e757cc799f87c42042765d2e47aee1c76834af5a09521d/GameChanger_QuoteLouise_16x9.jpg" /&#62;
&#60;img width="6668" height="3751" width_o="6668" height_o="3751" data-src="https://freight.cargo.site/t/original/i/9f77a25ccc2b9d2db084a5869b9ee44347813f7bc842b0c3a15887619f6f8c21/GameChanger_QuoteOisin1_16x9.jpg" data-mid="229768946" border="0"  src="https://freight.cargo.site/w/1000/i/9f77a25ccc2b9d2db084a5869b9ee44347813f7bc842b0c3a15887619f6f8c21/GameChanger_QuoteOisin1_16x9.jpg" /&#62;
Posts featuring player ambassadors&#38;nbsp;

We developed the name ‘GameChanger’ for this programme and created&#38;nbsp; materials including video and social media content in collaboration with the project partners and a group of selected player ambassadors. Phase 1 of this campaign was launched on 25 November, 2024 to mark the first day of the annual 16 Days of Activism against Gender-Based Violence.


&#60;img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/91601594457baf6a318cfb321c3dd0967b9adc5d4f2417c78e8c86d1110fe71a/Asset-5_1x1-.jpg" data-mid="229768909" border="0"  src="https://freight.cargo.site/w/1000/i/91601594457baf6a318cfb321c3dd0967b9adc5d4f2417c78e8c86d1110fe71a/Asset-5_1x1-.jpg" /&#62;
&#60;img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/f3530ea3524c7fcfdf1940623611e7d1ea1a2536497a76f514d07cff849321c1/Asset-3_1x1.jpg" data-mid="229768910" border="0"  src="https://freight.cargo.site/w/1000/i/f3530ea3524c7fcfdf1940623611e7d1ea1a2536497a76f514d07cff849321c1/Asset-3_1x1.jpg" /&#62;

Campaign messaging
Phase 2 is due to go live in summer 2025 and will involve a further suite of campaign materials, as well as a resource hub for clubs and communities around the country to learn more and get involved with the campaign.&#38;nbsp;

Teaser video to launch charity partnership (2024)</description>
		
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		<title>Better in a Trade Union</title>
				
		<link>https://katyfinnegan.com/Better-in-a-Trade-Union</link>

		<pubDate>Thu, 16 May 2024 16:41:41 +0000</pubDate>

		<dc:creator>katyfinnegan</dc:creator>

		<guid isPermaLink="true">https://katyfinnegan.com/Better-in-a-Trade-Union</guid>

		<description>
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/e17d5eaa8ee09f893ec76956c71cb35f5f27e0f8ddcf0f519f611f113d3eec16/BIATU_ICAD-05.jpg" data-mid="211074928" border="0"  src="https://freight.cargo.site/w/1000/i/e17d5eaa8ee09f893ec76956c71cb35f5f27e0f8ddcf0f519f611f113d3eec16/BIATU_ICAD-05.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/ff27bb75e6eda5875a65cef29c63e66580bf113829a0341126071c393645426c/BIATU_ICAD-04.jpg" data-mid="211074929" border="0"  src="https://freight.cargo.site/w/1000/i/ff27bb75e6eda5875a65cef29c63e66580bf113829a0341126071c393645426c/BIATU_ICAD-04.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/a4ab1d790dd442d5703a44e2bfb1dfeaa75507d3f88b611f3f52e901cd759c75/BIATU_ICAD-01.jpg" data-mid="211074931" border="0"  src="https://freight.cargo.site/w/1000/i/a4ab1d790dd442d5703a44e2bfb1dfeaa75507d3f88b611f3f52e901cd759c75/BIATU_ICAD-01.jpg" /&#62;
&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/c5a11d98ecdf8350ebdc5f5352f5071df7c2ce0302aa5c797b929fbf0dd9c673/BIATU_ICAD-02.jpg" data-mid="211074930" border="0"  src="https://freight.cargo.site/w/1000/i/c5a11d98ecdf8350ebdc5f5352f5071df7c2ce0302aa5c797b929fbf0dd9c673/BIATU_ICAD-02.jpg" /&#62;
 Branding/ campaign messagingSocial media copyWeb copy
Project management
Better in a Trade Union is a campaign by the Irish Congress of Trade Unions (ICTU), the largest civil society organisation on the island of Ireland. The purpose of the campaign was to increase awareness of trade unions across industries generally speaking and to encourage people to learn more about the benefits of trade unions. This was an integrated campaign with a wide variety of outputs. We used the flexible strapline ‘Better in a Trade Union’ as a simple way to highlight all the ways trade unions can make life - and work - better.&#38;nbsp;

&#60;img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/887fa9ddca7e8c6a6d1614f5ef291af2d0f5cdb42c6ce5bafe8ac87c3c37966a/BIATU_ICAD-03.jpg" data-mid="211074927" border="0"  src="https://freight.cargo.site/w/1000/i/887fa9ddca7e8c6a6d1614f5ef291af2d0f5cdb42c6ce5bafe8ac87c3c37966a/BIATU_ICAD-03.jpg" /&#62;

Launch of Trade Union Week with members at the James Connolly statue

The campaign creative was based on interviews with real trade union members across different unions, professions and ages who explained, in their own words, the benefits of membership and what being part of a trade union meant to them. These interviews were used to create a suite of video content which ran on VOD, YouTube and social media. 
The campaign also used photography of these participants in OOH formats including bus shelters, posters and commute cards and on other digital platforms. Furthermore, the campaign included a radio/digital audio ad, a native article in the Irish Independent, merchandising, and a website which answered FAQs about unions in Ireland, and provided a very robust brand toolkit for individual unions to use. 
Social channels were established for the campaign and these were populated with organic content. Phase II of the campaign - Trade Union Week - was kicked off in spectacular fashion with Dublin’s Bohemian Football Club launching their ‘Better in a Trade Union’ jersey.&#38;nbsp;

&#60;img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/97280db2f97f06ad42be9002f85e3ac621e74edd2c970e81a079029e8ba670ee/bohs-itgwu-group-shot.jpeg" data-mid="211074923" border="0"  src="https://freight.cargo.site/w/1000/i/97280db2f97f06ad42be9002f85e3ac621e74edd2c970e81a079029e8ba670ee/bohs-itgwu-group-shot.jpeg" /&#62;Bohemians FC launch their Better in a Trade Union jersey
With a total audience reach exceeding 3 million, the campaign effectively utilised media relations and digital communications to amplify its message. Notable achievements include the launch of Trade Union Week, which garnered coverage from national and local media outlets, including RTÉ. The campaign's social media presence saw substantial growth, with nearly 1,000 followers across newly established accounts. 
Overall this campaign was a tremendous opportunity to renew focus on trade unions, create more awareness among potential members and foster positive collaboration within the trade union movement across the island of Ireland.
</description>
		
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	<item>
		<title>Too Into You</title>
				
		<link>https://katyfinnegan.com/Too-Into-You</link>

		<pubDate>Thu, 26 May 2022 10:55:14 +0000</pubDate>

		<dc:creator>katyfinnegan</dc:creator>

		<guid isPermaLink="true">https://katyfinnegan.com/Too-Into-You</guid>

		<description>&#60;img width="6720" height="4480" width_o="6720" height_o="4480" data-src="https://freight.cargo.site/t/original/i/2c306f2b652117509d9caf650bfafd9f4f3bdce333f5fc7d359ad45f083d2f50/New-Womens-Aid-Research-Calls-for-Zero-Tolerance-of-Intimate-Relationship-Abuse-among-Young-People-8.jpg" data-mid="143740117" border="0"  src="https://freight.cargo.site/w/1000/i/2c306f2b652117509d9caf650bfafd9f4f3bdce333f5fc7d359ad45f083d2f50/New-Womens-Aid-Research-Calls-for-Zero-Tolerance-of-Intimate-Relationship-Abuse-among-Young-People-8.jpg" /&#62;


&#60;img width="5001" height="5001" width_o="5001" height_o="5001" data-src="https://freight.cargo.site/t/original/i/dc39d70720d6876732094280dbce1a752add0dbf8d5c7723d9dbe7372d6b922f/TooIntoYou_Static-Posts_V1-03-1.jpg" data-mid="143739617" border="0"  src="https://freight.cargo.site/w/1000/i/dc39d70720d6876732094280dbce1a752add0dbf8d5c7723d9dbe7372d6b922f/TooIntoYou_Static-Posts_V1-03-1.jpg" /&#62;
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&#60;img width="5001" height="5001" width_o="5001" height_o="5001" data-src="https://freight.cargo.site/t/original/i/d6254edc3632f2c9f4c59dae1614cd28aa8abc6e10655fbadbcb9f511fc05456/TooIntoYou_Static-Posts_V1-04-1.jpg" data-mid="143739627" border="0"  src="https://freight.cargo.site/w/1000/i/d6254edc3632f2c9f4c59dae1614cd28aa8abc6e10655fbadbcb9f511fc05456/TooIntoYou_Static-Posts_V1-04-1.jpg" /&#62;
&#60;img width="5001" height="5001" width_o="5001" height_o="5001" data-src="https://freight.cargo.site/t/original/i/1c59ecd8fb7519c4de58a44f0189a3fd169c699b802bf5157a5c8e2657361b19/TooIntoYou_Static-Posts_V1-02-1.jpg" data-mid="143739615" border="0"  src="https://freight.cargo.site/w/1000/i/1c59ecd8fb7519c4de58a44f0189a3fd169c699b802bf5157a5c8e2657361b19/TooIntoYou_Static-Posts_V1-02-1.jpg" /&#62;

	Campaign messagingSocial media copy
 Scripting
Project managementToo Into You is a campaign for Women’s Aid to raise awareness about abusive relationships among young people and encourage them to seek support.&#38;nbsp;
We wanted to highlight that ‘abuse’ doesn’t just mean physical abuse, but also more subtle forms of coercion.&#38;nbsp;
Every year the campaign is updated to address new concerns, reach new audiences and maximise new channels. This campaign has a dedicated website and runs on Instagram, Snapchat and TikTok via posts, videos, Instagram Stories and the hashtags #TooIntoYou and #YesItsAbuse.&#38;nbsp;

 
&#60;img width="3555" height="2116" width_o="3555" height_o="2116" data-src="https://freight.cargo.site/t/original/i/b9b6401a002132c66803a328e343e5b798348484400329ef9f7f99f072e8ca7d/TooIntoYou_Campaign_Images-06.png" data-mid="143739298" border="0"  src="https://freight.cargo.site/w/1000/i/b9b6401a002132c66803a328e343e5b798348484400329ef9f7f99f072e8ca7d/TooIntoYou_Campaign_Images-06.png" /&#62;
 Mural in Temple Bar by Subset

Too Into You posters maintain a strategic presence in colleges, universities and young women’s restrooms across the country and every year creative activations create new interest and momentum behind the campaign. This can include everything from giveaways to influence partnerships, public events and more.
The campaign has raised awareness among the general population, giving them the knowledge and terminology to recognise signs and talk about abuse. In 2021, Too Into You won the European Parliament’s European Citizenship Prize for exceptional achievements. The website for the campaign won a Bronze Bell in the 2023 ICAD Awards. The campaign has also gained significant coverage in the press.

&#60;img width="4483" height="3370" width_o="4483" height_o="3370" data-src="https://freight.cargo.site/t/original/i/6e60b39c4bd7373f36cf348d0418b740511fa9ed52c78a6e8ddca4ae8f528a9b/JH_EP_Citizens_Prize_05-003-1.JPG" data-mid="143740816" border="0"  src="https://freight.cargo.site/w/1000/i/6e60b39c4bd7373f36cf348d0418b740511fa9ed52c78a6e8ddca4ae8f528a9b/JH_EP_Citizens_Prize_05-003-1.JPG" /&#62;Mary Hayes, Too Into You campaign leader, accepts the EU Citizen’s Prize in a Dublin ceremony, alongside Katy, Amy and Lauren, the creative team at Language, with Deirdre Clune MEP and Frances Fitzgerald MEP
A recent activation for the campaign involved a suite of 3 animated videos. The intention of the videos was: to explain what abuse is and how it can manifest in relationships; to explai the concept of ‘lovebombing’ and why it is a tactic of abuse; and to raise awareness of abuse in marginalised communities (migrants, LGBTQ+ etc.). We created these utilising the Too Into You brand, but expanding the look and feel so that this suite of videos could work as standalone, high quality resources that individuals would really want to watch - on YouTube, via social media, and at workshops and events run by Too Into You. These videos were awarded a Gold Bell in the 2024 ICAD Awards and shortlisted for the European Design Awards.&#38;nbsp;


Award-winning video series</description>
		
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		<title>We-Consent</title>
				
		<link>https://katyfinnegan.com/We-Consent</link>

		<pubDate>Thu, 26 May 2022 10:55:15 +0000</pubDate>

		<dc:creator>katyfinnegan</dc:creator>

		<guid isPermaLink="true">https://katyfinnegan.com/We-Consent</guid>

		<description>&#60;img width="1087" height="606" width_o="1087" height_o="606" data-src="https://freight.cargo.site/t/original/i/67f061dd26ab9b0af3abccc189c1baed239dd516eac19c84cce1478452451900/Screenshot-2023-07-13-at-12.04.41.png" data-mid="184958688" border="0"  src="https://freight.cargo.site/w/1000/i/67f061dd26ab9b0af3abccc189c1baed239dd516eac19c84cce1478452451900/Screenshot-2023-07-13-at-12.04.41.png" /&#62;
Research
Campaign/ branding 

In 2020, the Dublin Rape Crisis Centre (DRCC) began working with Language to lay the groundwork for a campaign on consent. This would be a 3 year initiative to transform how we speak about and address consent in Ireland. This would be informed by the DRCC’s unique perspective on this issue, as well as the insights of their partners including campaigners, civil society leaders and other experts in the field.&#38;nbsp;The DRCC wanted to spark a widespread cultural change which would reduce the level of sexual violence over time, but also spotlight the positives effects of consent.&#38;nbsp;We conducted quantitative and qualitative research across several phases of the project. Our research highlighted the difficulties people have in understanding consent clearly, in communicating consent and in navigating the often unclear terrain of sex and relationships.


&#60;img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/9156734b398b806862862ac170b5d58bfe6ef3e4290af6ad7386508c541abb06/15.WeConsent_Static1080x1080.jpg" data-mid="184958545" border="0"  src="https://freight.cargo.site/w/1000/i/9156734b398b806862862ac170b5d58bfe6ef3e4290af6ad7386508c541abb06/15.WeConsent_Static1080x1080.jpg" /&#62;
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&#60;img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/42ce28fb18f1e4b82f6c217eed9435f527d2d77da7fde1da40d6ec092ad26834/10.WeConsent_Static1080x1080.jpg" data-mid="184958540" border="0"  src="https://freight.cargo.site/w/1000/i/42ce28fb18f1e4b82f6c217eed9435f527d2d77da7fde1da40d6ec092ad26834/10.WeConsent_Static1080x1080.jpg" /&#62;

We parsed the findings of this research in order to inform the creative development of the campaign. This involved scoping out potential names for the new brand and working with the advisory group to ensure alignment on key messages. The name ultimately chosen was ‘We-Consent’, a strong message for every person in Ireland to learn about consent, reflect on what consent means for them, and stand up for an Ireland with a more evolved understanding of consent. 
&#60;img width="2048" height="1364" width_o="2048" height_o="1364" data-src="https://freight.cargo.site/t/original/i/05b3eecf2caa228b47ff1a48954967a8838e76cf2e2cada513e35a872fd3cff6/Fr6tMTDX0AIr7Mr.jpg" data-mid="184958487" border="0"  src="https://freight.cargo.site/w/1000/i/05b3eecf2caa228b47ff1a48954967a8838e76cf2e2cada513e35a872fd3cff6/Fr6tMTDX0AIr7Mr.jpg" /&#62;
We-Consent is launched at Merrion Square, attended by numerous influential figures in media, civil society and women’s rights organisations.&#38;nbsp;
We brought We-Consent to life with an identity system using a speech bubble and heart motif. This encapsulates the importance of communication and empathy - two key elements of the positive vision of consent the campaign seeks to promote. Campaign messages were carefully tailored to express nuanced and thoughtful approaches to consent. Further elements developed included a website, merchandise such as badges, t-shirts etc., digital assets and outdoor advertising.The campaign was launched in March 2023 at an event attended by Minister for Justice Simon Harris as well as a number of influential figures from advocacy groups, media and the public. It received huge media attention, including the Irish Times, RTE, Newstalk, Virgin Media News, Irish Examiner and many more. 


&#60;img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/9510514c692aab70015bb859020fdddf9ab1af107cac0b356cc69d5db50a1a53/download-10.jpeg" data-mid="184958496" border="0"  src="https://freight.cargo.site/w/1000/i/9510514c692aab70015bb859020fdddf9ab1af107cac0b356cc69d5db50a1a53/download-10.jpeg" /&#62;

Minister for Justice Simon Harris introduces the launch of We-Consent&#38;nbsp;
Overall the campaign was welcomed as the start of an ambitious 3 year campaign to change the national conversation on consent in Ireland, and bring about a cultural shift in how we address sexual violence, consent, survivor voices, and sex and relationships more generally in our society.
</description>
		
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	<item>
		<title>It's Our Social Media</title>
				
		<link>https://katyfinnegan.com/It-s-Our-Social-Media</link>

		<pubDate>Thu, 26 May 2022 10:55:14 +0000</pubDate>

		<dc:creator>katyfinnegan</dc:creator>

		<guid isPermaLink="true">https://katyfinnegan.com/It-s-Our-Social-Media</guid>

		<description>
	
&#60;img width="5001" height="5001" width_o="5001" height_o="5001" data-src="https://freight.cargo.site/t/original/i/7ee16b3c9d0a83032b7e03c68b095047bae64157bfa9acc604a2bb2767527ca8/15615_Belongto_HateSpeech_Instagram_Statics_V5-09.png" data-mid="143724122" border="0"  src="https://freight.cargo.site/w/1000/i/7ee16b3c9d0a83032b7e03c68b095047bae64157bfa9acc604a2bb2767527ca8/15615_Belongto_HateSpeech_Instagram_Statics_V5-09.png" /&#62;
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&#60;img width="2501" height="2501" width_o="2501" height_o="2501" data-src="https://freight.cargo.site/t/original/i/c203a5ffa6148012be9f5fa012e3b431095d819f68c6b360a54629c00f9a5e84/15615_Belongto_HateSpeech_Instagram_Statics_V3-04.jpg" data-mid="143724718" border="0"  src="https://freight.cargo.site/w/1000/i/c203a5ffa6148012be9f5fa012e3b431095d819f68c6b360a54629c00f9a5e84/15615_Belongto_HateSpeech_Instagram_Statics_V3-04.jpg" /&#62;

	
&#60;img width="5001" height="5001" width_o="5001" height_o="5001" data-src="https://freight.cargo.site/t/original/i/8988fc15044595be65edb7aba05f30b23b911652b2cf300479b48276b717bed5/15615_Belongto_HateSpeech_Instagram_Statics_V4-10.jpg" data-mid="143724121" border="0"  src="https://freight.cargo.site/w/1000/i/8988fc15044595be65edb7aba05f30b23b911652b2cf300479b48276b717bed5/15615_Belongto_HateSpeech_Instagram_Statics_V4-10.jpg" /&#62;
&#60;img width="2501" height="2501" width_o="2501" height_o="2501" data-src="https://freight.cargo.site/t/original/i/a94a76ead4022b473b38f2b244aa4bd13cc355383e069ec9702ce43ce51e97a3/15615_Belongto_HateSpeech_Instagram_Statics_V3-03.jpg" data-mid="143724717" border="0"  src="https://freight.cargo.site/w/1000/i/a94a76ead4022b473b38f2b244aa4bd13cc355383e069ec9702ce43ce51e97a3/15615_Belongto_HateSpeech_Instagram_Statics_V3-03.jpg" /&#62;
&#60;img width="5001" height="5001" width_o="5001" height_o="5001" data-src="https://freight.cargo.site/t/original/i/83ca3d6a601f247e893e3e54e087e403a0d0b093fcc71d9f73cacd7d47fc400b/15615_Belongto_HateSpeech_Instagram_Statics_V4-11.jpg" data-mid="143724139" border="0"  src="https://freight.cargo.site/w/1000/i/83ca3d6a601f247e893e3e54e087e403a0d0b093fcc71d9f73cacd7d47fc400b/15615_Belongto_HateSpeech_Instagram_Statics_V4-11.jpg" /&#62;

Branding/ campaign messagingSocial media copyWeb copy
ScriptingProject management
It’s Our Social Media is a campaign for Belong To, Ireland’s leading LGBTQ+ youth organisation.&#38;nbsp; Launched in 2022 and running on an annual basis, it aims to raise awareness of the harms of hate speech, and misinformation/disinformation against the LGBTQ+ community. It also advocates for increased regulation of Big Tech, and generally promotes respectful and positive use of online spaces.

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/63c44faf6c252449959261021217a399511258c74773280aa604a14dc014203d/FNa30KFWYAsPUQJ.jpeg" data-mid="143725107" border="0"  src="https://freight.cargo.site/w/1000/i/63c44faf6c252449959261021217a399511258c74773280aa604a14dc014203d/FNa30KFWYAsPUQJ.jpeg" /&#62;

Young people participating in a photocall and video shoot in Dublin’s Docklands

Following a collaborative process of workshopping with LGBTQ+ youths to identify key issues and test campaign ideas, we developed the core theme of ‘It’s Our Social Media: Feed the Good, Block the Bad.’ This was a rallying cry to take back social media, reclaim our power as users, and engage in simple actions to stop hate online.
This campaign involved: a new website; hero animation; live action video and photocall; social media assets; and merchandising.&#38;nbsp; It was incredibly successful, with over 11 million impressions across social media. It was awarded Silver in the 2022 Sockie Awards.&#38;nbsp;

&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/add98d47a2012b8e230fe51a331f20734203d2ccf99ddb3c4b69cfc009dc9ff5/FNPR8nhX0AE-vYH.jpeg" data-mid="143725803" border="0"  src="https://freight.cargo.site/w/1000/i/add98d47a2012b8e230fe51a331f20734203d2ccf99ddb3c4b69cfc009dc9ff5/FNPR8nhX0AE-vYH.jpeg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>We Act</title>
				
		<link>https://katyfinnegan.com/We-Act</link>

		<pubDate>Thu, 26 May 2022 10:55:15 +0000</pubDate>

		<dc:creator>katyfinnegan</dc:creator>

		<guid isPermaLink="true">https://katyfinnegan.com/We-Act</guid>

		<description>
	
&#60;img width="6048" height="3025" width_o="6048" height_o="3025" data-src="https://freight.cargo.site/t/original/i/b3782671254c37154eb8866eb3a53005682f5f9db8a17665e15c030c098cf3b4/TheWheel_Social_Twitter_V1-06.jpg" data-mid="143813421" border="0"  src="https://freight.cargo.site/w/1000/i/b3782671254c37154eb8866eb3a53005682f5f9db8a17665e15c030c098cf3b4/TheWheel_Social_Twitter_V1-06.jpg" /&#62;
&#60;img width="6048" height="3025" width_o="6048" height_o="3025" data-src="https://freight.cargo.site/t/original/i/13b487e75ea059f4f0e2d686199dd9ef82d60f75c9696208947027752a4f4d25/TheWheel_Social_Twitter_V1-08.jpg" data-mid="143813423" border="0"  src="https://freight.cargo.site/w/1000/i/13b487e75ea059f4f0e2d686199dd9ef82d60f75c9696208947027752a4f4d25/TheWheel_Social_Twitter_V1-08.jpg" /&#62;
&#60;img width="6049" height="3025" width_o="6049" height_o="3025" data-src="https://freight.cargo.site/t/original/i/dc2d30c249ea1245f6f5483ba2bd8e74d0431f757707128b55eb180cf93708d0/TheWheel_Social_Twitter_V1-01.jpg" data-mid="143813380" border="0"  src="https://freight.cargo.site/w/1000/i/dc2d30c249ea1245f6f5483ba2bd8e74d0431f757707128b55eb180cf93708d0/TheWheel_Social_Twitter_V1-01.jpg" /&#62;
&#60;img width="6048" height="3024" width_o="6048" height_o="3024" data-src="https://freight.cargo.site/t/original/i/d82a4fad8a2b2f7afc1cd24c1e6120ffe8227a5cbd3df6c56ff0b59d9488acf7/TheWheel_Social_Twitter_V1-10.jpg" data-mid="143813425" border="0"  src="https://freight.cargo.site/w/1000/i/d82a4fad8a2b2f7afc1cd24c1e6120ffe8227a5cbd3df6c56ff0b59d9488acf7/TheWheel_Social_Twitter_V1-10.jpg" /&#62;
&#60;img width="6049" height="3025" width_o="6049" height_o="3025" data-src="https://freight.cargo.site/t/original/i/2a45073024e20d1c007a5d545eda57c02fe48b7346aea36993c624bd2dd8dc27/TheWheel_Social_Twitter_V1-03.jpg" data-mid="143813384" border="0"  src="https://freight.cargo.site/w/1000/i/2a45073024e20d1c007a5d545eda57c02fe48b7346aea36993c624bd2dd8dc27/TheWheel_Social_Twitter_V1-03.jpg" /&#62;

	
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&#60;img width="6049" height="3024" width_o="6049" height_o="3024" data-src="https://freight.cargo.site/t/original/i/16fb48c905316c90695ee0cd2ae2d169359638b44e744a487c6c3775e7a0e209/TheWheel_Social_Twitter_V1-04.jpg" data-mid="143813385" border="0"  src="https://freight.cargo.site/w/1000/i/16fb48c905316c90695ee0cd2ae2d169359638b44e744a487c6c3775e7a0e209/TheWheel_Social_Twitter_V1-04.jpg" /&#62;
&#60;img width="6049" height="3025" width_o="6049" height_o="3025" data-src="https://freight.cargo.site/t/original/i/01de2fd2a6d4e6f8ae436a1413a5a4449f6ce2d3f0960981dc4386c9de3fe506/TheWheel_Social_Twitter_V1-02.jpg" data-mid="143813383" border="0"  src="https://freight.cargo.site/w/1000/i/01de2fd2a6d4e6f8ae436a1413a5a4449f6ce2d3f0960981dc4386c9de3fe506/TheWheel_Social_Twitter_V1-02.jpg" /&#62;
&#60;img width="6048" height="3024" width_o="6048" height_o="3024" data-src="https://freight.cargo.site/t/original/i/08fa1b639f4a94e777d50257c6fcdf9069409f7cb2c31d103dcaad0ed392a4d7/TheWheel_Social_Twitter_V1-05.jpg" data-mid="143813388" border="0"  src="https://freight.cargo.site/w/1000/i/08fa1b639f4a94e777d50257c6fcdf9069409f7cb2c31d103dcaad0ed392a4d7/TheWheel_Social_Twitter_V1-05.jpg" /&#62;
&#60;img width="6048" height="3025" width_o="6048" height_o="3025" data-src="https://freight.cargo.site/t/original/i/ffb0ef1cd8a951d06411dd9b68fadd2a13464fe238ea2dfd26a6d36500b6f622/TheWheel_Social_Twitter_V1-09.jpg" data-mid="143813424" border="0"  src="https://freight.cargo.site/w/1000/i/ffb0ef1cd8a951d06411dd9b68fadd2a13464fe238ea2dfd26a6d36500b6f622/TheWheel_Social_Twitter_V1-09.jpg" /&#62;

Branding/ campaign
Social media 
OOHProject management
The Wheel is Ireland’s national association of community and voluntary organisations, charities and social enterprises. They represent over 2,000 members around the country. In 2021 The Wheel partnered with five organisations, Volunteer Ireland, Charities Institute Ireland, Boardmatch, Dóchas, and Disability Federation of Ireland to spearhead a new campaign that would promote the charity sector in Ireland.We held workshops with stakeholders to get a more in-depth understanding of the challenges and opportunities at play, exploring ways of responding to negative sentiment and promoting the aspects of charity that people truly valued.
&#60;img width="3500" height="2407" width_o="3500" height_o="2407" data-src="https://freight.cargo.site/t/original/i/b780251c6b4c201b09d88ce72c901b947b2c500de60ac85ef74cb16e05bea639/FC2l20ZXsAQKIjl-1.jpeg" data-mid="143813845" border="0"  src="https://freight.cargo.site/w/1000/i/b780251c6b4c201b09d88ce72c901b947b2c500de60ac85ef74cb16e05bea639/FC2l20ZXsAQKIjl-1.jpeg" /&#62;Volunteers and staff from the We Act network celebrating the launch of the campaign&#38;nbsp;

Our ultimate campaign concept was ‘We Act’, a bold statement that captured the charity sector’s reason for being. There are needs in society, and there are possibilities too. Our charities fill that gap with their energy, passion and sense of collective duty. Through our creative approach we aimed to highlight the multifaceted nature of the sector, the different problems they solve, the different groups they work with, and the different opportunities they respond to. A flexible copy and design approach allowed us to explore the diversity of the sector. What unifies these groups is not just what they do, but shared values of civic responsibility, community spirit, care and compassion.&#38;nbsp;
This campaign was rolled out nationally across a mix of digital and traditional media. A suite of social media assets was produced, as well as a comprehensive toolkit for members, so that they could feel ownership of, and take part in the campaign. OOH advertising also formed a significant part of the campaign, with the use of bus-back advertising and digi-panels in key locations in Dublin and further afield.
&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/70909383f31e9f4c8baa270042b7d0cdd19635772566c6fab4936740ed3445ae/FDTQ36MWQAQBwI5-1.jpeg" data-mid="143813844" border="0"  src="https://freight.cargo.site/w/1000/i/70909383f31e9f4c8baa270042b7d0cdd19635772566c6fab4936740ed3445ae/FDTQ36MWQAQBwI5-1.jpeg" /&#62;
 Digipanels and bus backs in Dublin&#38;nbsp;

The campaign received extensive media coverage online, in print, and on radio, at local and national levels, with many attending the campaign roadshow stops around Dublin. Over 600 charities and community groups showed their support by sharing campaign materials on social media, leading to #WeAct becoming the number 1 trending topic on Twitter. We Act is now be used as a platform for those in the charity sector to tell their stories, capturing the diversity and dynamism of Ireland’s charities and community groups. 

 &#60;img width="680" height="509" width_o="680" height_o="509" data-src="https://freight.cargo.site/t/original/i/7f31df3f6266d8e8cebb1409abca53653d0cc222bd52b681cd21ff9810d05178/FCyu948VEAcDn50-1.jpeg" data-mid="143813846" border="0"  src="https://freight.cargo.site/w/680/i/7f31df3f6266d8e8cebb1409abca53653d0cc222bd52b681cd21ff9810d05178/FCyu948VEAcDn50-1.jpeg" /&#62;Media coverage of the launch of the campaign</description>
		
	</item>
		
		
	<item>
		<title>Her Future is Equal</title>
				
		<link>https://katyfinnegan.com/Her-Future-is-Equal</link>

		<pubDate>Thu, 26 May 2022 10:55:15 +0000</pubDate>

		<dc:creator>katyfinnegan</dc:creator>

		<guid isPermaLink="true">https://katyfinnegan.com/Her-Future-is-Equal</guid>

		<description>
	
&#60;img width="5001" height="5001" width_o="5001" height_o="5001" data-src="https://freight.cargo.site/t/original/i/d62d4bce726b9620740f3fadcaf5eb3d77cbc7d501da5a1e0f470dcd6808c58d/BC_Social_Instagram-FB_English_V2-12-2.jpg" data-mid="143814428" border="0"  src="https://freight.cargo.site/w/1000/i/d62d4bce726b9620740f3fadcaf5eb3d77cbc7d501da5a1e0f470dcd6808c58d/BC_Social_Instagram-FB_English_V2-12-2.jpg" /&#62;
&#60;img width="5001" height="5001" width_o="5001" height_o="5001" data-src="https://freight.cargo.site/t/original/i/8fdd74f98414656e3a0caab04a5fea549d16b870a10485836d67e766516b9e13/BC_Social_Instagram-FB_English_V2-07-2.jpg" data-mid="143814315" border="0"  src="https://freight.cargo.site/w/1000/i/8fdd74f98414656e3a0caab04a5fea549d16b870a10485836d67e766516b9e13/BC_Social_Instagram-FB_English_V2-07-2.jpg" /&#62;
&#60;img width="5001" height="5001" width_o="5001" height_o="5001" data-src="https://freight.cargo.site/t/original/i/a68a7579ee7761ae5b8860e0662f46759ecf20a6b4768a8df8805f08853172f7/BC_Social_Instagram-FB_English_V2-08-1.jpg" data-mid="143814317" border="0"  src="https://freight.cargo.site/w/1000/i/a68a7579ee7761ae5b8860e0662f46759ecf20a6b4768a8df8805f08853172f7/BC_Social_Instagram-FB_English_V2-08-1.jpg" /&#62;
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Branding/ campaign Web 
Social mediaResearchPolicy briefing

The European Women’s Lobby (EWL) is a membership organisation based in Brussels whose purpose is to advance feminist causes on a European scale. Brussels’ Call is their initiative to promote the Equality Model of prostitution legislation across Europe. The Equality Model means that selling sex is decriminalised, buying sex, pimping and brothel keeping are criminal offences, and prevention and exit supports are provided to women at risk of exploitation, or those seeking to exit prostitution. 
Currently EWL is lobbying in the European Parliament for a Europe-wide commitment to the Equality Model. They are also engaging in partnerships with key countries in order to advance the Model in each country specifically. However, there was a need to bring fresh momentum to Brussels’ Call via a new campaign. 

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We conducted a number of workshops with various stakeholder groups from across Europe comprised of members of the European Women’s Lobby and of Brussels’ Call, gaining insights from different country contexts and gathering feedback on different messaging strategies. Following an extensive process of consultation, we developed a campaign based on the strapline: Her Future is Equal. 
This highlighted the importance of gender equality to the campaign, looking forward to a positive future where all women and girls would have access to equal opportunities and live lives free from sexual exploitation. This would be a positive message, aligned with progressive European values that all audiences could get behind. 
We brought this campaign to life via a refresh of the Brussels’ Call website and a digital campaign featuring key campaign messages, facts about sexual exploitation, testimony from survivors, as well as photography and a contemporary visual style. 
Alongside the public facing campaign was the development of political strategies for engaging the European Parliament, and for engaging with Government in individual member states. This involved the development of political briefing materials comprised of evidence-based arguments in favour of the Equality Model. Click to read the Briefing Paper.</description>
		
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