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Naming/branding
Project management
Project management
We were contracted by Foróige, Ireland’s biggest youth organisation, to develop a new brand for the digital youthwork arm of their organisation. This would involve the creation of a name for the overall digital youth work brand, as well as sub-brands for the 6 programmes sitting underneath this. This was a complex task which would require a clear brand hierarchy that would be understandable and usable for staff members in Foróige and the young people who use these programmes.
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Youth friendly branding
This involved an extensive process of creative development, including workshops I facilitated with Foróige staff and young people who were members of the organisation. Following this consultative process, a name was establishedfor digital youthwork at Foróige. This initiative would be called ‘Go’ - a bold title for an innovative suite of programmes. Go also set the foundation for the suite of programmes within the brand: GoClub; GoSafely; GoSonic; GoLevelUp; GoBuild; and GoVirtual. The tagline would be ‘digital skills for what’s now and next’.
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This was a challenging project which required a naming system that would work not only for the overall brand, but which could include numerous sub-brands within it. With ‘Go’, a bold, exciting name, I found an elegant solution to this challenge, knitting the sub-brands together in a way that felt consistent and which would allow flexibility for adding new programmes in the future.