Campaign messaging
Social media copy
Project management

Too Into You is a campaign for Women’s Aid to raise awareness about abusive relationships among young people and encourage them to seek support. 

We wanted to highlight that ‘abuse’ doesn’t just mean physical abuse, but also more subtle forms of coercion. 

Every year the campaign is updated to address new concerns, reach new audiences and maximise new channels. This campaign has a dedicated website and runs on Instagram, Snapchat and TikTok via posts, videos, Instagram Stories and the hashtags #TooIntoYou and #YesItsAbuse. 

Mural in Temple Bar by Subset

Too Into You posters maintain a strategic presence in colleges, universities and young women’s restrooms across the country and every year creative activations create new interest and momentum behind the campaign. This can include everything from giveaways to influence partnerships, public events and more.

The campaign has raised awareness among the general population, giving them the knowledge and terminology to recognise signs and talk about abuse. In 2021, Too Into You won the European Parliament’s European Citizenship Prize for exceptional achievements. The website for the campaign won a bell in the 2023 ICAD Awards. The campaign has also gained significant coverage in the press.

Mary Hayes, Too Into You campaign leader, accepts the EU Citizen’s Prize in a Dublin ceremony, alongside Katy, Amy and Lauren, the creative team at Language, with Deirdre Clune MEP and Frances Fitzgerald MEP

A recent activation for the campaign involved a suite of 3 animated videos. The intention of the videos was: to explain what abuse is and how it can manifest in relationships; to explai the concept of ‘lovebombing’ and why it is a tactic of abuse; and to raise awareness of abuse in marginalised communities (migrants, LGBTQ+ etc.). We created these utilising the Too Into You brand, but expanding the look
and feel so that this suite of videos could work as standalone, high quality resources that individuals would really want to watch - on YouTube, via social media, and at workshops and events run by Too Into You. 

Click to watch the animations above