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Notes


1 This video showcases local authority services, using voiceover narration to link the services in a lyrical style.

2 This video was designed to work without voiceover narration. This was the video that launched the campaign, introducing our secondary theme of ‘working for you around the clock.’


3 Twitter post on theme of ‘Working for You’.


4 Twitter post on theme of ‘Around the Clock’. 


4 The campaign was also designed to dovetail with LGMA sub-brands including Libraries Ireland. 

Project (3)
~ Working for You


Background:
This was a project completed as part of my employment at Southern Marketing Design Media. The client was the Local Government Management Agency and the brief was to develop a campaign to showcase all the services your local authority provides for you. 

My role encompassed copywriting/idea generation, client liaison, project administration and video production. 



Challenge:
Show members of the public all the services their local authority provides for them - some of which they may not even realise. An additional challenge was to make this campaign non-specific i.e. as an umbrella body over all local authorities, the LGMA could not single out any particular locale. 
 


Solution:
A campaign which is people-focused, highlighting how local authority services work for YOU. 



Rationale: 
People don’t think too much about the services they use every day. They sometimes forget who provides them, or how they really impact their everyday lives. 
 


Execution:
We created the tagline: Your Council Working for You to showcase - simply and effectively - the purpose of every local authority. This was the strucuturing principle of the digital campaign which included:
  • 2 video ads for social media/local authority screens
  • Print ads
  • Social media shareables

This campaign was launched in September 2019. Click below to view one of our hero pieces - scripted by me!